Brand Work
Brand Work
Project: Karol G × Coachella
Role:Copywriter
Creative copywriter for Google's Coachella campaign with Grammy-winning artist Karol G.
Project: Community Collective
Role: Founding Member
A Brooklyn-based community organization and creative collective centering local voices. After establishing the platform’s grassroots core and neighborhood trust via stoop sales highlighted by New York Magazine, she built the signature activation model that birthed the brand. Through strategic co-leadership and collaborative execution, TMM scaled that trusted framework into major cultural partnerships with Nike, Topicals, Bose, Hike Clerb, and Lexus.
Project: The Activity Book, Vol. 1 & 2
Role: Copywriter
Authored a two-part workbook series on pleasure, intimacy, and communication for individuals and couples.
Project: Megan Thee Stallion x Hot Girl Universe (Swim)
Role: Associate Creative Director, Copy
Led creative direction of copy for a Tier-1 celebrity partnership campaign, writing all social content, OLV and teaser scripts, OOH, and in-store signage.